Introduction
Hi, I am a San Francisco—based creative & graphic designer specializing in branding, packaging, typography, digital, and art direction.
As a hardworking individual, I always strive to challenge myself and learn new skills. Throughout my career, I have closely collaborated with professionals from various fields, including industrial designers, architects, strategists, UX designers, developers, and curators. These diverse experiences have equipped me with multiple skills and a flexible attitude, enabling me to deliver creative and innovative solutions.
Experience
Freelance Art Director & Brand Designer, Taipei | Aug 2023 — Present
Senior Brand Designer
at Local Remote, Taipei | Oct 2023 — Present
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I work with the creative director, art director, designers, and project managers across various projects. I bring my unique perspective to spearhead each project, igniting creativity within both business and design teams, and meticulously overseeing the design process from strategic inception to a comprehensive and seamless practical implementation.
Senior Visual Designer
at Fuseproject, San Francisco | June 2021 — June 2023
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In my role, I am responsible for executing and leading visual design work, delivering robust and innovative solutions from concept development to project completion. Furthermore, I collaborate with multi-disciplinary teams across diverse design touchpoints, ensuring seamless integration and a holistic approach.
Mid-Level Visual Designer
at Fuseproject, San Francisco | December 2018 — May 2021
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I worked closely with a visual design lead on various projects, significantly contributing to the development of design concepts and solutions. I effectively communicated and presented design work during client meetings, ensuring clear understanding and strong engagement. Moreover, I consistently applied a high standard of design craftsmanship to execute and finalize design assets and production files for clients.
Visual Design Intern
at Fuseproject, San Francisco | June 2018 — November 2018
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I worked with visual and industrial designers on diverse projects, aiding in the development of design concepts across multiple touchpoints. Notably, I had the opportunity to design a limited-edition packaging project for a globally recognized company. This packaging achieved remarkable success and was successfully distributed in international airports throughout Korea and Japan.
Visual Designer
at Hun Co-working Space, Taipei → Now: Center for Innovation Taipei | September 2011 — March 2013
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I led the design and development of the company's design system across various touchpoints, including events and social media posts. Additionally, I successfully managed the gallery space and effectively communicated with design and gallery production vendors.
Emphasis
Creative Direction, Art Direction, Graphic Design, Visual Design, Package Design, Print Design, Editorial Design, User Interface Design, Environment Design, Concept Development, Painting
Selected Clients
Lululemon, Samsung, Hennessy NBA, L’Oreal, Paypal, Amazon Zappos, Swissnex, Slingshot Sports, Oma Fertility, deYoung Museum, Vodafone, Government of California
Awards
Fast Company Next Big Things in Tech 2022
Oma Fertility
Finalist, November 2022
Creative Communications Award 2021
Swissnex
Winner in User Interface Design / UI & UX Design, November 2021
IDA Design Awards
de Youngsters Studio
Bronze. 2019
The 26th Exhibition of BFA, School of Fine Arts, Taipei National University of Arts
Third Place Winner, October 2012
Da Dun Arts Exhibition
Quality Award, October 2009
Publications
Yves Béhar: Designing Ideas
Adam Fisher, October 2022
Oma Fertility
Fast Company, November 2022
Immunity Together
Fast Company, April 2021
The 14th Da Dun Arts Exhibition of Taichung
Cultural Affairs Bureau, Taichung City Government, October 2009